Product design is vastly extended in the industry. It's benefits are immediatly noticeable, the visual quality of the product increases and the company reinforces their brand image.
3D tools play a important role here. The time and effort invested in developing a new product is reduced.
Less scale models are needed, engineering department can join earlier in the process, the design proposal can have many variations, prototyping is more accurate and catalogues can be created from photorealistic virtual images.